UFC Gym
Role
Social Media Executive, Content MarketingTechnologies
Instagram, Meta (Facebook), Adobe Creative Suite, Microsoft Office, Dropbox, LaterSkills
Video production, video shoots, production planning, storyboarding, event and project management, social media marketingDescription
UFC Gym is a fitness center chain that aims to provide a unique fitness experience by combining elements of MMA with traditional fitness training.I managed the sports division at WSF Creative, leading all creative work for UFC Gym. I was responsible for planning and executing video and photo shoots, managing videographers and photographers, briefing the designers, managing clients and stakeholders, social media marketing, and event management. As a social media executive, I developed campaigns with my stakeholders, briefed our creative team, planned and executed shoots, gathered assets, published creative work on digital channels (website, social media, events), and tracked and managed online campaigns.I helped create high-quality photo and video content for digital campaigns, resulting in more than AED 100,000 in revenue.
Video Production
WSF Creative had multiple clients, in which I managed UFC Gym UAE. Below are some of the video shoots and campaigns I developed with a team of talented creatives.
Video shoot
Boxing
Part of a marketing campaign enticing couples to crush their fitness goals together.
Video shoot
Daily Ultimate Training (DUT)
Part of a marketing campaign enticing couples to bring their partner for a special Valentine's DUT workout.
Video shoot
Ground & Pound
Part of a marketing campaign promoting UFC Gym's unique ground & pound classes.
Video shoot
Weight Training
Part of a marketing campaign promoting UFC Gym's gym membership.